MOUNTAIN RESORT OFFERING DISCOUNTED SKI PASSES
Utah’s Park City Mountain Resort offers less expensive season-pass options August 24th, 2010 9:57 pm ET
Park City Mountain Resort (PCMR) has a reputation as a destination-skiers area, rather than a locals spot, but a new season-pass pricing structure may make Utah skiers give the resort a second look.
The ski area is offering a basic adult season-pass for $699, easily the lowest price so far among the resorts in Big and Little Cottonwood Canyons and Parley’s Canyon. Of those seven ski areas, only The Canyons has yet to release its 2010-11 season-pass pricing.
According to Krista Parry, director of communications at PCMR, an adult season-pass cost a much higher $1,250 last season, but included additional options and amenities. This season, buyers can start at the much lower $699 price point and then add options for additional costs if so desired. The resort offers three options: “Fast Tracks” lift-line privileges, underground parking and night skiing. Adding one option brings the total cost to $899. Two options ups the price to $1,099. For the equivalent of last year’s all-inclusive $1,250 pass, three options may be added for a total pass cost of $1,299.
Relative to Colorado, Utah skiing is often considered to be less expensive in various areas such as lodging, lessons and individual lift tickets. Season passes have been an exception to the rule. Particularly in Summit County and along Interstate 70 in Colorado, intense competition for local skiers has driven down season-pass prices in recent years. For example, the Vail Resorts Epic Pass covering five resorts in the state currently costs only $599 during the early-purchase period.
